QIPCO British Champions Day is set to host a new boutique horse-in-training sale on Saturday 21st October 2023, Ascot Racecourse, Goffs and British Champions Series Limited have announced.
The Goffs QIPCO British Champions Day Sale at Ascot will offer approximately 12 elite horses in training, with the auction conducted from the Ascot winner’s podium.
QIPCO British Champions Day is Britain’s richest race day with a prize fund of over £4 million. It is a thrilling finale to the Flat racing season that features four Group 1 races and is attended by many of the sport’s leading owners and trainers.
Goffs has a proven record of creating world-class offsite boutique sales. The Goffs London Sale at Kensington Palace Gardens has been the curtain raiser to Royal Ascot for almost a decade, achieving prices of £1.3 million, £1.3 million, £1.2 million, £1.1 million, £900,000, £825,000, £800,000, and £720,000 for elite horses in training. Taking inspiration from how Goffs London blends the business of selling quality horses with a unique social occasion, the Goffs Sale at Ascot will be preceded by a reception for invited guests and potential purchasers.
Launching the sale at Ascot, Goffs Group Chief Executive Henry Beeby said:
“The Ascot brand is the most prestigious in global racing and we are truly honoured to have been chosen to conduct this sale on QIPCO British Champions Day.
“We believe this sale has huge potential for two key reasons – timing and location.
“Goffs has experience and flair when it comes to staging boutique sales, no more so than at our London Sale on the eve of Royal Ascot which is another perfect example of right time, right place. Goffs London has sold more seven-figure horses-in-training than any other British HIT Sale over the past ten years and we will follow London’s lead in how we position and promote the sale at Ascot.
Alastair Warwick, Chief Executive at Ascot Racecourse, said:
“We are delighted to be working with Goffs on QIPCO British Champions Day to introduce this unique sale. Improving and innovating is very important to all of those involved.”
Feature image: QIPCO British Champions Day. Image copyright Ascot Racecourse
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